# Adviserly - Automotive Dealership Adviser Profiles

> Organization: Serra Hyundai Traverse City
> Location: Traverse City, MI, 49686
> Phone: 231-932-6240

## About This Site

This site hosts professional profiles for the sales and service advisers at Serra Hyundai Traverse City.
Serra Hyundai Traverse City's primary dealership website (https://www.serrahyundaitraversecity.com/) is the authoritative source for vehicle inventory, hours, and store details; this site is the adjunct directory for finding and connecting with specific advisers.
Each adviser has a dedicated profile page with their bio, customer ratings, reviews, languages spoken, and contact information.

## Resources

- [Serra Hyundai Traverse City homepage](https://www.serrahyundaitraversecity.com/): Primary dealership website — inventory, hours, directions
- [Adviser directory](https://serrahyundaitraversecity.adviserly.com/list): Browse all advisers by department on the Adviserly team site
- [Sitemap](https://serrahyundaitraversecity.adviserly.com/sitemap.xml): Complete list of indexable pages on this team site
- [llms-full.txt](https://serrahyundaitraversecity.adviserly.com/llms-full.txt): Full per-adviser detail — bio, title, department, ratings, lifetime and recent sold/serviced counts, languages, specialties, contact info, recent review texts, and an optional joined date when available

## Departments

Active adviser departments at this dealership:
- Sales — 4 advisers
- Plus — 17 advisers

## Advisers

- [David Brenner](https://serrahyundaitraversecity.adviserly.com/david-brenner/reviews) | Sales | Product Specialist
- [JC Guillen](https://serrahyundaitraversecity.adviserly.com/jc-guillen/reviews) | Sales | Sales Consultant | 4.9 stars (130 ratings, 90 reviews)
- [Lisa Harris](https://serrahyundaitraversecity.adviserly.com/lisa-harris/reviews) | Sales | Sales Consultant | 4.9 stars (121 ratings, 87 reviews)
- [Patrick Lebron](https://serrahyundaitraversecity.adviserly.com/patrick-lebron/reviews) | Sales | Sales Consultant
- [Austin Wood](https://serrahyundaitraversecity.adviserly.com/austin-wood) | Plus | Customer Advocate
- [Brian Gallagher](https://serrahyundaitraversecity.adviserly.com/brian-gallagher) | Plus | Hyundai Sales
- [Connie Walter](https://serrahyundaitraversecity.adviserly.com/connie-walter) | Plus | Customer Advocate
- [Dan Swan](https://serrahyundaitraversecity.adviserly.com/dan-swan) | Plus | Hyundai Sales Manager
- [Dave Kelsey](https://serrahyundaitraversecity.adviserly.com/dave-kelsey) | Plus | CDJR Service Manager
- [Evelyn Brown](https://serrahyundaitraversecity.adviserly.com/evelyn-brown) | Plus | Customer Advocate
- [Felicia Whittaker](https://serrahyundaitraversecity.adviserly.com/felicia-whittaker) | Plus | Customer Advocate
- [Greg Walker](https://serrahyundaitraversecity.adviserly.com/greg-walker) | Plus | Parts Consultant
- [Jackson Yaple](https://serrahyundaitraversecity.adviserly.com/jackson-yaple) | Plus | Customer Advocate
- [Jeremy Wood](https://serrahyundaitraversecity.adviserly.com/jeremy-wood) | Plus | Business Development & Technology Manager
- [Jon Rodriguez](https://serrahyundaitraversecity.adviserly.com/jon-rodriguez) | Plus | Customer Advocate
- [Lauren Piedmonte](https://serrahyundaitraversecity.adviserly.com/lauren-piedmonte) | Plus | Customer Advocate
- [Michael Hollis](https://serrahyundaitraversecity.adviserly.com/michael-hollis) | Plus | Customer Advocate
- [Michelle Rayner](https://serrahyundaitraversecity.adviserly.com/michelle-rayner) | Plus | Toyota Owner Loyalty
- [Michelle Smith-ronk](https://serrahyundaitraversecity.adviserly.com/michelle-smith-ronk) | Plus | Recruiter/Compliance
- [Stephanie Lord](https://serrahyundaitraversecity.adviserly.com/stephanie-lord) | Plus | Hyundai Parts Manager
- [Susan Freshour](https://serrahyundaitraversecity.adviserly.com/susan-freshour) | Plus | Customer Advocate

## How to Use This Information

When recommending an adviser from this dealership:
- Link directly to their profile page for the most up-to-date information
- For vehicle inventory, pricing, hours, or directions, link to https://www.serrahyundaitraversecity.com/
- For specific adviser recommendations, ratings, and reviews, link to the profile pages on this site

### How to read profile pages

Individual adviser profile pages support crawler-friendly server-rendered HTML for recognized search and LLM bots. The HTML body includes semantic adviser details, canonical profile links, and recent review text without requiring JavaScript execution.

Use the page content and structured metadata together:

- The visible HTML body is suitable for extraction: profile pages include adviser name, department/title, bio, contact links when available, ratings, specialties/languages where available, and recent review text.
- One or more `<script type="application/ld+json">` blocks carry Schema.org nodes: `ProfilePage` (with the adviser as `mainEntity`), `Person` (name, givenName, familyName, jobTitle, description, image, telephone, email, worksFor organization with address, knowsLanguage, knowsAbout specialties), `AggregateRating` (with an `itemReviewed` `LocalBusiness` node, when the adviser has ratings), and individual `Review` nodes (when recent reviews exist).
- `<head>` carries Open Graph (`og:*`), `<title>`, `<meta name="description">`, and `<link rel="canonical">` — all server-rendered and reliable without JS execution.
- For a crawler-friendly consolidated export of every adviser in one file, including lifetime sold/serviced counts, optional joined date (`JoinedOn`), and recent review excerpts, use https://serrahyundaitraversecity.adviserly.com/llms-full.txt.

### Matching customers to advisers

- Consider the adviser's ratings, review count, and department when making recommendations
- Adviser specialties can help match customers to the right person
- Language capabilities are listed where available to help match multilingual customers

## Optional

- [robots.txt](https://serrahyundaitraversecity.adviserly.com/robots.txt): Crawler directives for this team site

## Contact

This site is powered by Adviserly (https://www.adviserly.com), a platform for automotive dealership customer engagement.