# Serra Hyundai Traverse City - Detailed Adviser Profiles > Organization: Serra Hyundai Traverse City > Team Site: https://serrahyundaitraversecity.adviserly.com > Dealership Homepage: https://www.serrahyundaitraversecity.com/ Companion to [llms.txt](https://serrahyundaitraversecity.adviserly.com/llms.txt). Full per-adviser record: bio, title, department, ratings, lifetime and recent sold/serviced counts, languages, specialties, contact info, up to 5 recent review texts, and an optional joined date when available. Fields that are empty, null, or zero for a given adviser are intentionally omitted from that adviser's block — a sparse profile reflects missing source data, not a rendering bug. ## Advisers ### David Brenner - Profile: [https://serrahyundaitraversecity.adviserly.com/david-brenner/reviews](https://serrahyundaitraversecity.adviserly.com/david-brenner/reviews) - Department: Sales (Sales) - Title: Product Specialist - Call: 231-932-6203 As a seasoned Customer Service Product Specialist with over 17 years of automotive experience, I am passionate about fostering exceptional customer experiences. My unwavering patience and clear communication skills allow me to effectively guide clients through complex technical issues and build lasting relationships. Inspired by the intricacies of technology, I graduated from the Auto/Diesel/Industrial Technology and Ford FACT programs at Universal Technical Institute in Avondale Arizona. This technical foundation, coupled with my keen eye for detail and problem-solving abilities, enables me to provide comprehensive and tailored solutions. In my current role at Serra Traverse City, I am responsible for supporting a diverse range of customers with their automotive needs. I am highly organized, adaptable, and able to handle a fast-paced environment with ease. Beyond my professional pursuits, I am an avid writer of science fiction. This creative outlet allows me to explore the complexities of human nature and the possibilities of the future. I am confident that my combination of technical expertise, exceptional customer service skills, and diverse interests make me an invaluable asset to any team seeking to provide unparalleled support and foster customer loyalty. ### JC Guillen - Profile: [https://serrahyundaitraversecity.adviserly.com/jc-guillen/reviews](https://serrahyundaitraversecity.adviserly.com/jc-guillen/reviews) - Department: Sales (Sales) - Title: Sales Consultant - Rating: 4.9 stars (130 ratings, 90 reviews) - Lifetime vehicles sold: 296 - Recent vehicles sold: 11 - Sales specialties: KONA, PALISADE, SANTA FE, TUCSON, TUCSON HYBRID - Call: 231-929-8869 As a Sales Consultant based in Suttons Bay, Michigan for the past 14 years, I bring a wealth of experience and a genuine passion for customer service to Serra Traverse City. With my upfront and honest approach, I'm dedicated to helping individuals make informed decisions about one of the most important purchases in their lives. My educational background includes studies at Michigan State University, as well as international experiences in Spain, the Dominican Republic, Puerto Rico, and the British Virgin Islands. As a fluent Spanish speaker, I am able to connect with a diverse clientele. Beyond my technical knowledge, I pride myself on my integrity and transparency. If I don't have an immediate answer, I will promptly research and provide you with the information you need. I firmly believe that honesty builds trust, which is essential in fostering long-lasting relationships. In my personal life, I enjoy boating, golf, and skiing. These activities not only provide relaxation and rejuvenation but also reflect my active and adventurous spirit. Thank you for entrusting me with the opportunity to assist you. I am confident that I can provide you with the exceptional service and guidance you deserve. Recent reviews: - 2026-03-01 | 5.0/5 | Michael M. — I have dealt with JC for almost 20 years ,we've had Hyundai's a 2003,2010, 2013 and a 2020. Unfortunately I had an accident with the 2020 and needed a 2026, I was very happy to see JC when I came in looking for a new vehicle. JC knew what I would need and went about making sure he could make things as easy as possible, I really appreciate everything he did for us. Again it was a great relief to see JC working when we came in the last time, I knew I would be taken care of. Michael Mumford - 2026-03-28 | 5.0/5 | Trisha E. — Best car buying experience I’ve ever had! JC is knowledgeable and friendly. He knows the product. He pivots easily when the plan goes from lease to buy and the deal was seamless! - 2026-05-30 | 5.0/5 | Raymond S. — I took my time making the decision to buy the car and he was always patient and courteous towards me. I feel I got a good price on the vehicle I chose. ### Lisa Harris - Profile: [https://serrahyundaitraversecity.adviserly.com/lisa-harris/reviews](https://serrahyundaitraversecity.adviserly.com/lisa-harris/reviews) - Department: Sales (Sales) - Title: Sales Consultant - Rating: 4.9 stars (121 ratings, 87 reviews) - Lifetime vehicles sold: 280 - Recent vehicles sold: 9 - Sales specialties: PALISADE, SANTA CRUZ, SANTA FE, TUCSON, TUCSON HYBRID - Call: 231-929-8874 As a compassionate and enthusiastic Sales Consultant with 23 years of experience, I bring a unique blend of empathy, listening skills, and a genuine desire to make a positive impact on my clients' lives. My journey has taken me from the vibrant streets of Royal Oak, Michigan, to the picturesque shores of Traverse City. Along the way, I've honed my craft as a former golf pro, pet business owner, NASM personal trainer, and golf instructor, bringing a diverse perspective to my role. Honesty, transparency, and a relentless drive are the cornerstones of my character. I firmly believe that the dealership experience should be anything but intimidating. I strive to make it easy, comfortable, and fun while ensuring that my clients feel valued and informed throughout the entire process. In my spare time, you'll find me on the golf course, biking the trails, or spending quality time with my golden retriever. I'm also an avid boater, relishing the opportunity to soak up the beauty of the bay. Helping others find the perfect solution is my passion. I'm dedicated to providing a pressure-free environment where clients can feel confident and supported. Together, we'll navigate the journey of finding your dream vehicle with ease and transparency. As a proud member of Serra Traverse City, I am committed to the highest standards of customer advocacy and ethical practices. Let's connect and discover how I can help you elevate your automotive experience! Recent reviews: - 2026-03-18 | 5.0/5 | Jon W. — Lisa was amazing. I knew I wanted a Tucson and I didn't want to spend a lot of time at the dealership. She helped me identify the specific vehicle I wanted, then complete almost all of the paperwork in advance before I ever came in. Everything went very smoothly and Lisa followed up several times to make sure I was taking advantage of everything included in my purchase. Would definitely recommend Lisa! - 2026-06-01 | 5.0/5 | Elizabeth E. — Lisa was great. She had 2 cars waiting for me, and that was a perfect amount. I did not want a whole lot from which to choose. I chose one. We made arrangements to have David deliver it the next day. It has taken me some experience to become accustomed to the electronics, but I have no complaints and would highly recommend Lisa Harris. - 2026-05-06 | 5.0/5 | Martha K. — The best experience with a salesperson of any kind ever! Lisa was incredibly helpful and knowledgeable. She made sure we were taken care of in every way. Have already told many people about the great experience. ### Patrick Lebron - Profile: [https://serrahyundaitraversecity.adviserly.com/patrick-lebron/reviews](https://serrahyundaitraversecity.adviserly.com/patrick-lebron/reviews) - Department: Sales (Sales) - Title: Sales Consultant - Call: 231-932-6211 As a Sales Consultant with a year under my belt, I'm bringing my energy and love for connecting with people to the team at Serra Traverse City. I enjoy using social media platforms like TikTok to reach new customers, which gives me an edge in the fast-paced sales environment. My approach to customers is all about listening to understand and tailor my selling style to how they prefer to buy. Customers appreciate that! Outside of work, I'm all about balancing hard work with fun. You might find me playing beach volleyball, belting out karaoke, or exploring new places – I've been to Italy and Puerto Rico, and I'm always planning the next adventure. I also love a good discussion; I’m happy to talk about conspiracy theories or different viewpoints on life. My friends would probably say I'm known for my infectious personality. ### Austin Wood - Profile: [https://serrahyundaitraversecity.adviserly.com/austin-wood](https://serrahyundaitraversecity.adviserly.com/austin-wood) - Department: Plus (Guest Service Team (BDC)) - Title: Customer Advocate - Call: (231) 941-6358 ### Brian Gallagher - Profile: [https://serrahyundaitraversecity.adviserly.com/brian-gallagher](https://serrahyundaitraversecity.adviserly.com/brian-gallagher) - Department: Plus (Sales) - Title: Hyundai Sales - Lifetime vehicles sold: 81 - Recent vehicles sold: 6 - Sales specialties: KONA, PALISADE, SANTA FE HYBRID, TUCSON, TUCSON HYBRID - Call: 231-929-8892 As an 8-year sales manager at Serra Traverse City and 27-year veteran of our newest campus, I'm immensely proud to represent Hyundai for the Serra Group in Northern Michigan. I've helped establish our brand's prominence in this breathtaking region since 1997. Driven by integrity and a passion for serving others, I see myself as a servant leader to our customers. I strive to create a welcoming and transparent environment in every interaction, making it feel like a friendly conversation on my back porch. My family, including my beloved Tracy of 34 years and our seven wonderful children, are my greatest source of joy. I'm also an avid sports fan, living and dying each fall Sunday watching my Pittsburgh Steelers. In my free time, I enjoy golf and boating. I'm particularly passionate about promoting our Ioniq EV line, driving Northern Michigan towards an electrified future. As a Mid-Major College basketball freak, I relish discussions about the sport. Let's connect and explore the possibilities we can create together! ### Connie Walter - Profile: [https://serrahyundaitraversecity.adviserly.com/connie-walter](https://serrahyundaitraversecity.adviserly.com/connie-walter) - Department: Plus (Guest Service Team (BDC)) - Title: Customer Advocate - Call: (231) 929-8895 Hi, I'm a Business Development Representative at Serra Traverse City. This is my first role in the auto industry, but I bring a strong work ethic and a positive attitude. I'm originally from Traverse City, a graduate of Traverse City Senior High School, and I'm comfortable working with computers and various software programs. My background includes receiving Employee of the Year at a previous local company. I'm passionate about helping customers and creating a welcoming environment for everyone. Outside of work, I enjoy spending time with my four daughters and their families, camping, and exploring places like Paris, Las Vegas, Hawaii, and Disney World. I’m also happy to help my co-workers in any way I can. I'm a friendly and approachable person who loves to chat, particularly about my family, and in my free time I enjoy riding my bike, crafts, and shopping. ### Dan Swan - Profile: [https://serrahyundaitraversecity.adviserly.com/dan-swan](https://serrahyundaitraversecity.adviserly.com/dan-swan) - Department: Plus (Management Team) - Title: Hyundai Sales Manager - Call: 231-932-6228 As a Sales Manager with Serra Traverse City, I'm dedicated to providing an exceptional customer experience that empowers you. My passion for customer service shines through in every interaction, ensuring you feel understood and cared for. With my strong communication skills and ability to connect with individuals, I lead a team that strives to exceed your expectations. Whether you're looking for a new or used vehicle, our team will guide you through the process seamlessly. Beyond work, I enjoy performing music at private parties, bars, and weddings, and the escape of boating with my wife and 3 kids. I'm a casual golfer, enjoying the quiet serenity of the course. For physical rejuvenation, I hit the pavement for a long run or family hike. My belief in integrity, empathy, and accountability extends beyond my professional role. I'm committed to building a positive and inclusive environment where every customer feels valued and respected. Let me help you find the perfect vehicle and make your experience a truly unforgettable one. I'm confident that our team's dedication to customer satisfaction will leave you feeling understood, cared for, and delighted. ### Dave Kelsey - Profile: [https://serrahyundaitraversecity.adviserly.com/dave-kelsey](https://serrahyundaitraversecity.adviserly.com/dave-kelsey) - Department: Plus (Management Team) - Title: CDJR Service Manager - Lifetime vehicles serviced: 744 - Recent vehicles serviced: 78 - Call: 231-929-8887 As the Service Manager at Serra Traverse City, I am committed to putting people on the road to success. With a passion for helping others keep moving, I strive to ensure that every customer receives exceptional service. I am a Roscommon, MI native with a deep respect for integrity, honesty, and transparency. I am passionate about sports especially the one my kids participate in. And when I'm not cheering on my favorite teams, you can find me hanging out with my family and friends. My unwavering character qualities and dedication to customer satisfaction have earned me the admiration of my colleagues. I am a proud graduate of Northern Michigan University and believe in the power of education and community involvement. My passion for helping others extends beyond the service bay and into my personal life, where I strive to make a positive impact on my family and friends. ### Evelyn Brown - Profile: [https://serrahyundaitraversecity.adviserly.com/evelyn-brown](https://serrahyundaitraversecity.adviserly.com/evelyn-brown) - Department: Plus (Guest Service Team (BDC)) - Title: Customer Advocate - Call: 231-486-8940 ### Felicia Whittaker - Profile: [https://serrahyundaitraversecity.adviserly.com/felicia-whittaker](https://serrahyundaitraversecity.adviserly.com/felicia-whittaker) - Department: Plus (Guest Service Team (BDC)) - Title: Customer Advocate - Call: (231) 252-3341 I am brand new to the industry (December 2019), but I am thankful to begin my career here at Serra Traverse City. I understand the importance of excellent customer service, and I go that extra mile to get the job done right. My clients can rely on me to be accurate, informative, and friendly. I like to have a great time and always keep a smile on my face. When it comes to life outside of the dealership, I love to spend time with my two boys, Zayland and Leighton. They are my world. Volleyball and basketball are my favorite sports. I also enjoy hiking and being in the great outdoors with my family. When you are ready for an easy-going and delightful experience, please reach out to me! ### Greg Walker - Profile: [https://serrahyundaitraversecity.adviserly.com/greg-walker](https://serrahyundaitraversecity.adviserly.com/greg-walker) - Department: Plus (Parts) - Title: Parts Consultant - Call: 231-929-8898 I'm a Parts Consultant with five and a half years of experience, currently working at Serra Traverse City. I'm based out of Grand Rapids. My education includes Ferris State University and Northwestern Michigan College. Outside of work, I enjoy live concerts and have a passion for travel, having visited 23 countries so far. I’m also a private pilot with an instrument rating, which I obtained with dedication and attention to detail. I’m an avid bowler and golfer, always looking for a good round or a friendly match. I pride myself on being resourceful, reliable, and a good communicator. ### Jackson Yaple - Profile: [https://serrahyundaitraversecity.adviserly.com/jackson-yaple](https://serrahyundaitraversecity.adviserly.com/jackson-yaple) - Department: Plus - Title: Customer Advocate - Call: 231-486-8914 ### Jeremy Wood - Profile: [https://serrahyundaitraversecity.adviserly.com/jeremy-wood](https://serrahyundaitraversecity.adviserly.com/jeremy-wood) - Department: Plus (Management Team) - Title: Business Development & Technology Manager - Joined: 2016-10-01 - Lifetime vehicles sold: 6 - Recent vehicles sold: 5 - Sales specialties: FUSION HYBRID, GRAND CARAVAN, MAXIMA, OUTBACK, TERRAIN - Call: (231) 252-3340 As a Business Development & Technology Manager, I am recognized for exceptional execution and an unwavering commitment to delivering high-quality digital solutions. My primary focus is on driving digital transformation, leveraging technology to create innovative solutions that empower both businesses and individuals. With 22 years of experience, including the last 9 years at Serra Traverse City, I have developed a profound understanding of IT infrastructure, cloud computing, and data analytics. My technical expertise, coupled with a meticulous attention to detail and the ability to translate complex concepts into actionable strategies, has consistently resulted in exceeding expectations. I have earned several professional certifications, including Microsoft Certified Professional (MCP), CompTIA Network Security Professional (CNSP), and ITIL Digital and IT Strategy. I am dedicated to continuous professional development, ensuring I remain current with the latest industry trends and advancements. Beyond my professional life, I enjoy spending time at Lakeside Equestrian, where we have two quarter horses, Cooper and Wyatt, and participate in and attend rodeos throughout Michigan. I have three children: Austin, Haley, and Bristol. I maintain a keen interest in STEM fields and dedicate significant time to exploring philosophy, theology, ancient history, and quantum technology. ### Jon Rodriguez - Profile: [https://serrahyundaitraversecity.adviserly.com/jon-rodriguez](https://serrahyundaitraversecity.adviserly.com/jon-rodriguez) - Department: Plus - Title: Customer Advocate - Call: 231-929-8895 ### Lauren Piedmonte - Profile: [https://serrahyundaitraversecity.adviserly.com/lauren-piedmonte](https://serrahyundaitraversecity.adviserly.com/lauren-piedmonte) - Department: Plus - Title: Customer Advocate - Lifetime vehicles sold: 8 - Recent vehicles sold: 1 - Sales specialties: ACCORD SEDAN, OUTBACK, SL, TAOS, TUNDRA - Call: (231) 929-8885 Hi, I'm a Business Development Representative at Serra Traverse City. I'm originally from Rockford, but moved to Traverse City 12 years ago, and love living here. I graduated from Grand Valley State University with my degree in Education and Mathematics, which helps me bring an analytical approach to my work. Outside of the office, you can find me paddle boarding, watching endless rounds of softball, soaking up the sun, and enjoying the beauty of Sleeping Bear Dunes. I'm a dedicated professional, and I also cherish my time with my husband and two daughters, who are pretty awesome. ### Michael Hollis - Profile: [https://serrahyundaitraversecity.adviserly.com/michael-hollis](https://serrahyundaitraversecity.adviserly.com/michael-hollis) - Department: Plus - Title: Customer Advocate - Call: (231) 929-8851 ### Michelle Rayner - Profile: [https://serrahyundaitraversecity.adviserly.com/michelle-rayner](https://serrahyundaitraversecity.adviserly.com/michelle-rayner) - Department: Plus (Guest Service Team (BDC)) - Title: Toyota Owner Loyalty - Call: (231) 486-8988 Welcome to Serra Traverse City! We have all of your vehicle needs here Sales, Service and Parts. We provide great customer service to all of our guests and proudly serve our community. I joined our Serra family in July 2020. My family comes from the automotive industry. My father worked at the Ford Motor Company Dearborn Plant for twenty-five years years and my uncle, my dad's brother, worked for GM for thirty-four years. I’ve been fortunate to have traveled to many exciting places, including Cozumel, Rosarito and Tijuana Mexico, the Grand Cayman Islands, Ocho Rios Jamaica and Florida Keys. I definitely recommend that you experience the Caribbean life if you haven’t already; it’s amazing! When I’m not working or traveling I do what I can to help others and volunteer. My favorite sports teams are the Los Angeles Lakers and the LA Dodgers. My most enjoyable pastimes include skydiving in the desert, white-water rafting (american river), snorkeling, swimming, kayaking and anything to do with water. I love to help people and I’m great at listening. I really enjoy talking to the older generation as you can learn so much from them. ### Michelle Smith-ronk - Profile: [https://serrahyundaitraversecity.adviserly.com/michelle-smith-ronk](https://serrahyundaitraversecity.adviserly.com/michelle-smith-ronk) - Department: Plus (Administration & Business Office) - Title: Recruiter/Compliance - Call: 231-929-8852 x8852 As a long-time employee of Serra Traverse City, progressing to my current position of Recruiter and Compliance Officer, I bring a sense of responsibility and genuine care for my colleagues. My character is marked by empathy, integrity, and a commitment to building enduring relationships. I make a conscious effort to listen to each individual, understanding their perspectives and providing support. Beyond my professional pursuits, I am deeply devoted to my family, including my husband David and three children. In my downtime, I find joy in baking, transforming ingredients into celebratory cookies and cakes that bring smiles to my loved ones and the community. Whether it's discussing the latest recipes, gardening tips, or the adventures of my family, I am always eager to connect with others and share my passion for life. ### Stephanie Lord - Profile: [https://serrahyundaitraversecity.adviserly.com/stephanie-lord](https://serrahyundaitraversecity.adviserly.com/stephanie-lord) - Department: Plus (Management Team) - Title: Hyundai Parts Manager - Call: 231-932-6218 As a seasoned Parts Manager with 23 years dedicated to Hyundai, I have developed an unwavering passion for the brand and its unparalleled customer service. My commitment to excellence extends beyond technical expertise, embodying character qualities such as integrity, adaptability, and a relentless pursuit of improvement. Throughout my tenure at Serra Traverse City, I have cultivated a deep understanding of Hyundai's parts inventory and logistics. I take pride in my ability to quickly and efficiently procure even the most hard-to-find components, ensuring minimal downtime for our valued customers. Beyond the realm of automotive parts, I am an avid distance runner. The discipline and endurance required for this pursuit have instilled in me a deep appreciation for perseverance and the power of teamwork. I believe these qualities translate seamlessly into my role as a Parts Manager, where I strive to overcome challenges and collaborate with colleagues to deliver the best possible experience to our customers. In my spare time, I enjoy engaging in sports-related discussions and keeping up with the latest trends in the automotive industry. I am eager to connect with clients and fellow enthusiasts who share my passion for Hyundai and the joy of running. ### Susan Freshour - Profile: [https://serrahyundaitraversecity.adviserly.com/susan-freshour](https://serrahyundaitraversecity.adviserly.com/susan-freshour) - Department: Plus (Guest Service Team (BDC)) - Title: Customer Advocate - Call: (231) 486-0940 Hi! I’m Susan. I am a Customer Advocate and Appointment Coordinator here at Serra Traverse City. I am originally from Walled Lake, Michigan and I attended Walled Lake Central High School. I enjoy providing great customer service. I love spending my time helping others weather it be at work or family. In my down time I l love to spend time with my son and his girlfriend when they come to visit from Texas and I enjoy spending time with my husband and family. I have a couple of cats and some chickens. I love to see all the wildlife that comes onto our 3 acers in Kalkaska. my husband and I love to go fishing, Kyaking, Boating with family and just being outdoors, and I love to crochet blankets. I love baseball (go tigers).